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Apple + Tech

Dear Fairfax

Dear Fairfax People

I’m really disappointed with your pricing on the iPad edition of The Age. It’s wrong in so many ways:

  1. $20 for print, and $18 for electronic … you can’t tell me that printing and delivery costs only $2 per mth
  2. You hang on to this notion that people want a combined print/electronic subscription … maybe I’m different but this concept has absolutely no appeal to me.
  3. During the trial month I downloaded the paper 2-3 times per week … this pricing has no appeal to that sort of usage.
  4. $2.49 per mth for the iPhone version … same content without the adverts … works fine on the iPad … why would I pay $18?
  5. theage.com.au on iPad/iPhone/Mac … same content with adverts but without pics/vids … free … why would I pay $18?

As far as I can tell the iPad version is not much more than a PDF of the daily paper that you’ve already typeset, etc. You could price aggressively and attract readers … or price high and wonder why your potential audience chooses to get its news from other sources. Opportunity wasted.

I hope you reconsider this pricing. Or not. There’s plenty of other sources around for your content.



On 22/01/2011, at 2:14 PM, digitaledition@theage.com.au wrote:

Dear RICHARD BOWEN.We hope you have enjoyed your free trial of The Age digital edition.Your trial is due to expire soon. To continue to receive free access to The Age digital edition, we ask that you upgrade your current print subscription to a 4 or 7 day standard subscription*.

From as little as $20 every 4 weeks you can receive:

  • The Age home delivered 4 days a week, PLUS
  • The Age delivered to your iPad, laptop or desktop every day


OR, you can subscribe to The Age digital edition for iPad and PC for $18 every 4 weeks, and enjoy The Age wherever you are.

subscribe.jpg .


New features and an improved service.

We are pleased to announce upgrade features will be available very soon. New features will include:

  • Searching on keywords
  • Sharing via facebook
  • The ability to pause and restart the download process

We have also improved the download speeds and service on a Saturday by increasing the hosting capacity to meet the unprecedented demand.

*Terms & Conditions apply: Free Digital Edition access is included in 4-day and 7-day standard subscriptions only. Standard subscriptions include 7-day 52 weeks for $416, 7-day ongoing Direct Debit for $32 every 4 weeks, 4-day 52 weeks for $260 or 4-day ongoing Direct Debit for $20 every 4 weeks. Direct Debit is a minimum commitment of 3 months (12 weeks) with no refund for cancellations. Pro-rata refunds are not available with Direct Debit subscriptions. A $30 cancellation fee may apply for early termination of all other subscriptions at the discretion of The Age. At any time The Age reserves the right to vary the “ 4 weekly ” payment amount by providing 15 days notice. The authority to debit your account every 4 weeks remains valid until you notify to cancel. Direct Debit instalments are not able to be paid by cheque. Please allow up to 10 business days for your new delivery schedule to commence. Credit remaining from your existing subscription will be rolled over into the new subscription, with credit applied as an extension of the subscription length. For further guidance on The Age‘s upgrade, cancellation or refund policies please call 13 66 66.


UPDATE: Monday 24 January

From: digitaledition@theage.com.au

Subject: RE: Your trial of The Age digital edition is due to expire

Date: 24 January 2011 3:50:55 PM AEDT

To: richard

Dear Richard,

Thank you for your valued feedback.

I have passed these comments onto management.


Digital Edition

The Age

T 13 66 66


So I guess I’ll be hearing from Roger Corbett or Greg Hywood any day now.


3 Responses to “Dear Fairfax”

  1. I hope you sent it to them too!

    Posted by Roy | 23 January 2011, 1:30 am
  2. Yes, sent the email and then decided to post here as well. They’re generally good on replying to emails so will be interesting to see how they reply.

    Posted by Richard Bowen | 23 January 2011, 3:58 pm

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